Otherwise, it's status quo
Colors' Bigg Boss' finale delivered 6.7 TVRs, the highest rating for a reality show since Jan 2010, helping the channel reach 296 GRPs (Wk 2, TAM, HSM, CS4+).
STAR Plus continued to rule with 379 GRPs.
Zee rose marginally to 232 GRPs while Sony dipped a tad to 168 GRPs.
SAB and Imagine, too, slid slightly to 138 GRPs and 76 GRPs respectively.
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As consumers expect greater transparency from wellness brands, they must embrace it in their messaging to succeed, says Design Bridge and Partners' senior brand strategist.
The ad space in print media witnessed a marginal 1% increase in 2024 compared to 2023, but a 58% surge in comparison with 2020 levels, according to TAM AdEx's latest report.
The week-long programme at Canopy by Hilton Cannes includes editorial sessions, partner events, and parties.
EssenceMediacom X was the incumbent agency.
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