Otherwise, it's status quo
Colors' Bigg Boss' finale delivered 6.7 TVRs, the highest rating for a reality show since Jan 2010, helping the channel reach 296 GRPs (Wk 2, TAM, HSM, CS4+).
STAR Plus continued to rule with 379 GRPs.
Zee rose marginally to 232 GRPs while Sony dipped a tad to 168 GRPs.
SAB and Imagine, too, slid slightly to 138 GRPs and 76 GRPs respectively.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
EXCLUSIVE: NP Digital's founder, Neil Patel, says Generative Engine Optimisation is already outperforming paid search, email and SMS. He speaks to Campaign Asia ahead of his Singapore trip.
As it layers AI across nearly every product surface, the platform is betting that automation and insight will deepen its hold over creators and advertisers alike.
Greenfield accuses Unilever of silencing the company’s activism.
Breakthroughs rarely emerge from cautious committees. For agencies testing AI, alignment, autonomy and acceptance of failure outweigh top-down declarations.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
