Sony gained 34 GRPs this week
In Week 22, Star Plus continued to register a drop in the GRPs from 300 GRPs in Week 21 to 283 GRPs this week. While Sony gained 34 GRPs over last week to register 170 GRPs, Zee TV dropped 10 GRPs to register 181 GRPs.
Colors maintained its showing with 231 GRPs, while SAB TV moved from 133 GRPs to 129 GRPs.
Imagine moved from 698 GRPs to 69 GRPs, Star One from 42 GRPs to 40 GRPs and Sahara One from 31 GRPs to 32 GRPs.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
The campaign celebrates the modern-day bride who takes the reins of her wedding as opposed to the traditional, reserved bride of the past.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Weber Shandwick's sustainability lead for APAC, Marta Bigio, laments the deprioritisation of sustainability amidst competing global crises but highlights five ways communicators can ensure sustainability remains a priority.
.png&h=268&w=401&q=100&v=20170226&c=1)
Ogilvy's Kainaz Karmakar, jury president for the Design and Industry Craft category talks about what it takes to win at the 2025 Spikes Asia awards.
SOUNDING BOARD: Is the quick-commerce’s in-house ad agency move a game-changer—or a creative crisis—for agencies? Campaign finds out.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
