Campaign India Team
Jan 24, 2022

Hiveminds bags Max Life Insurance

Account won post a multi-agency pitch

Hiveminds bags Max Life Insurance
Hiveminds Innovative Market Solutions has won the mandate to handle Max Life Insurance’s paid marketing portfolio. The account was won after a multi-agency pitch. 
 
HiveMinds' mandate includes customer acquisition. 
 
Aditya Satpute, corporate vice president - e-commerce and digital marketing, Max Life Insurance, said, “Today’s consumers are evolved and very digital-savvy, so the success of insurance companies is increasingly dependent upon their ability to innovate and engage with customers on digital platforms. We are pleased to partner with HiveMinds in the next phase of our digital growth, where they will manage the entire paid marketing portfolio for the e-commerce business”.
 
Jyothrimayee J T, founder and CEO, HiveMinds, said, “We are proud of winning this highly contested mandate. There is a massive transformation happening in the Insurance sector powered by digital expansion. Bringing the right digital integrations and innovation will be key to our success”.
 
Deepti Bhadauria, chief strategy officer, HiveMinds, added, “Max Life Insurance is one of those companies that has the vision, the clarity of thought, and the right team to ride the digital wave in the country. We are confident that together we’ll create new benchmarks in digital marketing.”
Source:
Campaign India

Related Articles

Just Published

6 hours ago

Odonil's nostalgia-driven campaign has a fresh take ...

SocioClout revives Dabur’s Odonil campaign with Jasmin Bhasin, blending nostalgic charm and a fresh twist for the new year.

6 hours ago

Read, learn, create: 10 must-read books for adland

Response India’s director suggests essential reads tailored for advertising professionals aiming to excel and enhance their creativity.

1 day ago

A23 bets big: Skill gaming’s perception game

INSIDE THE AD: Bollywood actor Shah Rukh Khan leads the online gaming platform’s pivot, challenging gaming stereotypes by spotlighting intellect over luck in rummy and poker.

1 day ago

Moves and wins roundup: Week of 30 Dec

Our weekly roundup of the latest appointments and account wins from Redmatter, Confiance Communications, JioStar, Foundit, McCann, Trailytics, Redmatter, and many more.