Ignite Mudra wins Trichup Hair Care account

Truchup Hair Care, a part of the Vasu Healthcare group, has appointed Ignite Mudra to handle its creative services.

Ignite Mudra will work on the strategy and creative deliverables of Trichup and a few other Vasu Healthcare brands.

Commenting on this development, Sudarshan Banerjee, head-Ignite Mudra said, “We are delighted to have Trichup and other brands in our fold. This is a very competitive landscape and we see a very exciting journey ahead.”

Dr. D K Mehta, vice president,  marketing, Vasu Healthcare, added, “Ignite Mudra has built a number of brands of like DermiCool, ItchGuard, Krack, Livon etc which are categories in themselves. The agency has the right talent base to take Vasu Healthcare to the next level. The team inspired enough confidence in us and we appointed them without going through the entire pitch process.”