ING Vysya's new TVC talks about ease of access

ING Vysya has launched a new TVC, created by JWT Bangalore, which looks at the ease of access offered to a consumer by the financial brand's Orange account. The spot shows four different people heartily welcoming a person into their house because the said person is a friend of their pal Rakesh. It is clear from the treatment of the film that the guest is not that well known to the people who are welcoming him but because of his relationship with their friend, he is readily accepted and welcomed into the house.