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Gulabo Sitabo and several other movies have skipped theatre releases and instead will be on OTT platforms
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This outage, alongside similar incidents at major cloud providers, signals a rising pattern of vulnerabilities and structural degradation.
Srinivasan joins the Groupe after seven years at BookMyShow.
In a rapidly evolving media landscape, the Ruder Finn Atteline managing director shares how auditing and staying true to your values is crucial.
As marketers move beyond viewability as a proxy for effectiveness, a new global study from mCanvas and Lumen Research offers fresh evidence for the industry’s growing focus on attention metrics. The meta-analysis, conducted across 110 campaigns in 19 categories and nine markets, reports a strong correlation between higher Attention Per Mille (APM) and improved downstream outcomes such as CTR, recall, and purchase intent.