JioCinema has announced the appointment of cricketer Suryakumar Yadav as brand ambassador.
The association aims to amplify Tata IPL through a series of initiatives and social media collaborations featuring Yadav.
Anil Jayaraj, CEO, Viacom18 Sports, said, "Suryakumar Yadav represents the same qualities that we stand for – world-class innovation, unmatched thrill and the need to keep fans entertained and engaged. Our presentation of the Tata IPL will reflect Suryakumar’s flamboyant 360-degree style batsmanship, giving the consumer the whole nine yards of consuming sports digital with no boundaries of accessibility, affordability, and language.”