Was chief business officer
Joy Chakraborthy has exited Zee Media Corporation.
He was chief business officer.
Sources close to Chakraborthy confirmed the news about his resignation with Campaign India.
News about his next move is undisclosed.
In a career spanning over 30 years, he has also worked with Star TV, Enterr10 Television and Goldmines Telefilms, among others.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Saatchi & Saatchi took on AMV BBDO and Havas at the final stage.
WPP Media was the incumbent on the account.
In the noise of the country’s booming live entertainment market, experiential utility, not visibility, has become the differentiator.
.png&h=268&w=401&q=100&v=20250320&c=1)
Unlike traditional advertising, the agency's officials explain why commerce media offers deterministic shopping data and full-funnel visibility. But measurement remains a challenge.
