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Mar 16, 2010
Karishma Initiative bags Hamdard's media mandate
Hamdard (Wakf) Laboratories has appointed Lintas' Karishma Initiative as its media AoR. The win for Karishma Initiative comes after a multi-agency pitch. The agency will handle all of Hamdard's media planning and buying duties for all the brands in its product portfolio such as RoohAfza, Safi, Roghan Badam Shirin and Cinkara.
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