Lowe Lintas wins the creative duties for Maruti Ertiga

Lowe Lintas has won the advertising duties for Maruti's latest creation, the Ertiga following a multi-agency pitch. The Ertiga was launched at the Auto Expo 2012.

Commenting on the appointment of Lowe Lintas, Shashank Srivastava, chief general manager, Maruti Suzuki said, "We are entering a new segment with the launch of the Ertiga. We appointed Lowe as the creative agency after the agency passed all the parameters required from the agency for the launch of the car."

With the launch of the Ertiga, Maruti has entered a new segment as the car is the first multi-purpose vehicle from Maruti. The car will be available at showrooms in April 2012 and the price will be revealed closer to the launch.