DDB Mudra has announced the appointment of Manish Darji as head of art for West India. Darji left DDB Mudra to go on a break before rejoining recently. This is his third stint with the agency having worked as ECD (from 2014 to 2020) and associate creative director (in 2010) previously.
Darji will lead the design mandate and will report to Pallavi Chakravarti, creative head - West, DDB Mudra.
Chakravarti said, “It is impossible to look at a piece Manish has worked on and not be wowed. His passion for craft and grasp of distinctive visual languages are skills sorely needed in this day and age. We’re delighted to have him on board to further the creative vision for DDB Mudra West.”
Darji said, “Bill Bernbach was the first to put art and copy on the same floor, back in the 60s, and that's been the model for all agencies ever since. With it comes the opportunity to let craft shine as we pursue our promise of unexpected works. I am truly excited to be on this ride."
He has also worked at BBH, McCann Erickson, Ogilvy, Rediffusion Y&R and Bates 141.
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