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Jaya Prasad, who is now the general manager of a multinational agency, recounts her days as a beginner in advertising when agency seniors and even a CEO at the client's end harassed her
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Between comparison charts and keywords searches, the humble product page has begun to lose its shine.
The era of the accountable, standardised ecosystem is beginning.
From global awards to brave work, Indian independent ad agencies are grateful that for the opportunity to come out of the shadows of larging holding companies.
What we call 'media fragmentation' is simply reality catching up with an industry that prefers linear planning templates.