WATCH Messi, Drogba, Torres, Lampard, Aguero and Wilshere show their crowd surfing skills
French agency CLM BBDO has brought together World Player of the Year Leo Messi and his semi-final opponents in the UEFA Champions Didier Drogba, Fernando Torres and Frank Lampard along with Sergio Aguero and Jack Wilshere in Pepsi's new crowd surfing TVC.
Internationally renowned DJ Calvin Harris provides the soundtrack and musical direction for Pepsi's Kick in the Mix TV commercial.
Enjoy!
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20260108&c=1)
Once driven by essentials, quick commerce is now finding its fastest growth in fashion, gifting, décor and frozen foods—reshaping how India shops on impulse, well beyond metros.
Panel includes Sabyasachi, Anjolie Ela Menon, and international figures for Masterstroke awards launching in February.
Joining WPP in 2013 as GroupM’s South Asia CEO, he had taken this role in 2017.
.png&h=268&w=401&q=100&v=20260108&c=1)
From agentic AI product demos to client meetings, an inside look at how leaders from the major holding companies approached the 2026 Consumer Electronics Show.
