Advertising Media
Campaign India Team
Aug 29, 2012

MRUC hands IRS mandate to The Nielsen Company

The process began with the setting up of RSCI in November 2011 by MRUC and the Audit Bureau of Circulation, to oversee the conduct of a unified IRS

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

1 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

2 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Birla Opus Calista showcases stain resistance in new campaign

3 Birla Opus Calista showcases stain resistance in new campaign

Adani seeks single agency for INR 600-crore media overhaul

4 Adani seeks single agency for INR 600-crore media overhaul

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

5 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

6 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

Johny Lever features in KFC’s new Feastival campaign

7 Johny Lever features in KFC’s new Feastival campaign

How Perfetti’s marketing formula endures amid India’s changing tastes

8 How Perfetti’s marketing formula endures amid India’s changing tastes

India’s quick commerce surge exposes a discipline gap for marketers

9 India’s quick commerce surge exposes a discipline gap for marketers

Kinder Joy launches DC-themed Funko Pop! collection in India

10 Kinder Joy launches DC-themed Funko Pop! collection in India

Related Articles

New IRS figures by December 2013
Media
Mar 14, 2013
Campaign India Team

New IRS figures by December 2013

MRUC India pays tribute to Brahm Vasudeva
Media
Jul 13, 2020
Campaign India Team

MRUC India pays tribute to Brahm Vasudeva

IRS Q4 2019: Print readership declines while TV and digital grow
Media
May 08, 2020
Campaign India Team

IRS Q4 2019: Print readership declines while TV and ...

IRS Q2 brings the fear of declining readership out in the open
Media
Aug 14, 2019
Campaign India Team

IRS Q2 brings the fear of declining readership out ...

Just Published

Paramount launches hostile $104 billion cash bid to take over Warner Bros
Media
3 hours ago
Reem Makari

Paramount launches hostile $104 billion cash bid to ...

Totalling $25 billion higher than Netflix’s bid, analysts say whichever company ultimately secures WBD will gain a decisive advantage in the streaming wars.

Advertisers are watching Australia’s teen social media ban
Marketing
5 hours ago
Drew Benvie

Advertisers are watching Australia’s teen social ...

Under-16 digital behaviour in Australia is about to change, and ripple effects for brands will be everywhere.

Mirror, EMIs and the postponed dream of retirement
Advertising
6 hours ago
Campaign India Team

Mirror, EMIs and the postponed dream of retirement

Kotak Life’s latest ad reframes retirement as reinvention, using a mirror monologue to tackle India’s chronic tendency to postpone long-term planning.

India’s E&M industry projected to grow 7.8%: PWC
Media
6 hours ago
Campaign India Team

India’s E&M industry projected to grow 7.8%: PWC

The industry is expected to grow from $32.2 billion in 2024 to $47.2 billion by 2029, nearly twice the global average of 4.2%.