MSLGroup arms win new accounts

Hanmer MSL and MSLGroup Creative+ have announced some recent client wins. These include ABB, J&K Bank, Gujarat Gas Company Limited (GCCL), FINO and Courtyard by Marriott, Mumbai.
For ABB, Hanmer MSL will provide strategic communications in addition to social media engagement. For J&K Bank, the PR agency will manage the bank's corporate reputation outside the state of Jammu & Kashmir. FINO, a business and banking technology platform, has mandated Hanmer MSL with a brief to engage its customers on upcoming innovative concepts holistically.

Hanmer MSL, which has been communications partner to Courtyard Marriot Mumbai since 2010, will now work alongside MSLGroup Creative+ on the brand. MSLGroup Creative+ has been entrusted with the task of elevating Courtyard Marriott Mumbai’s brand positioning.

Gujarat Gas Company Ltd has tasked MSLGroup Creative+ with a design and creative services brief that encompasses ATL and BTL communications. The agency will provide creative solutions for internal engagement besides 'creative supervision for digital media'.
Commenting on the new business wins, Jaideep Shergill, chief executive officer, Hanmer MSL, and member MSLGroup India Management Board, said, “Our recent winning spree is testament to the value we present our clients through holistic and insights driven communications. Our entrenched integrated communications offering illustrates our boundless, channel-neutral approach, spanning traditional PR, social media and marketing. We are delighted to be partnering leading Indian and global brands, and look forward to working together to help them grow their business.”