Advertising
Campaign India Team
Aug 13, 2008

Mudra's new campaign pushes great stories on HBO

Mudra Group has launched a new print campaign for HBO, the English movie channel. The creative team includes Sayantan Choudhury and Sumonto Ghosh.The thought for the campaign came from the fact that Hollywood is increasingly getting popular in India. And just like Hindi movies, English movies have started influencing the way people think and act. The insight was that people connect their real life to movies and sometimes dramatize a normal situation.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

1 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Adani seeks single agency for INR 600-crore media overhaul

2 Adani seeks single agency for INR 600-crore media overhaul

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

3 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Birla Opus Calista showcases stain resistance in new campaign

4 Birla Opus Calista showcases stain resistance in new campaign

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

5 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

6 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

How Perfetti’s marketing formula endures amid India’s changing tastes

7 How Perfetti’s marketing formula endures amid India’s changing tastes

India’s quick commerce surge exposes a discipline gap for marketers

8 India’s quick commerce surge exposes a discipline gap for marketers

Winners of Agency of the Year 2025-South Asia announced

9 Winners of Agency of the Year 2025-South Asia announced

Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs

10 Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs

Related Articles

Bobby Pawar steps down as chairperson and CCO at Havas
Advertising
Aug 11, 2023
Campaign India Team

Bobby Pawar steps down as chairperson and CCO at Havas

Netflix to purchase Warner Bros. film and streaming businesses
Media
Dec 08, 2025
Kyle O’Brien

Netflix to purchase Warner Bros. film and streaming ...

Cannes Contenders: Culture jams and cover-ups mark DDB Mudra Group’s 2025 line-up
Advertising
Jun 11, 2025
Campaign India Team

Cannes Contenders: Culture jams and cover-ups mark ...

Creative Minds: Bobby Pawar was a copywriter before he knew what copywriting was
Advertising
Oct 22, 2021
Staff Reporters

Creative Minds: Bobby Pawar was a copywriter before ...

Just Published

The multiverse of men in Asia
Advertising
6 hours ago
Campaign India Team

The multiverse of men in Asia

The next generation of men is defining masculinity as a spectrum, not a template, giving brands a rare chance to be a part of shaping culture.

2026 is the year of ‘Imperfect by Design’
Advertising
9 hours ago
Campaign India Team

2026 is the year of ‘Imperfect by Design’

80% of creators believe 2026 is the year to regain creative control, according to Canva’s third annual Design Trends Report.

Air India is scripting its redemption arc in its latest domestic campaign
Advertising
11 hours ago
Staff Reporters

Air India is scripting its redemption arc in its ...

Passengers have never smiled more than on an Air India ad.

India’s food creators are quietly redefining how we eat with our eyes
PR
11 hours ago
Indrajit Lahiri

India’s food creators are quietly redefining how we ...

Regional food creators are India’s new culinary tastemakers, shaping what people crave and choose to eat.