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Aug 13, 2008
Mudra's new campaign pushes great stories on HBO
Mudra Group has launched a new print campaign for HBO, the English movie channel. The creative team includes Sayantan Choudhury and Sumonto Ghosh.The thought for the campaign came from the fact that Hollywood is increasingly getting popular in India. And just like Hindi movies, English movies have started influencing the way people think and act. The insight was that people connect their real life to movies and sometimes dramatize a normal situation.
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