Mudra's new campaign pushes great stories on HBO

Mudra Group has launched a new print campaign for HBO, the English movie channel. The creative team includes Sayantan Choudhury and Sumonto Ghosh.

The thought for the campaign came from the fact that Hollywood is increasingly getting popular in India. And just like Hindi movies, English movies have started influencing the way people think and act. The insight was that people connect their real life to movies and sometimes dramatize a normal situation.

Bobby Pawar, chief creative officer, Mudra Group, says, "The idea was to present HBO as a great story teller. We wanted to portray that good stories stay with you and spark your imagination and the campaign demonstrates the essence of great story-telling." He also mentioned that the campaign will soon spread to other mediums as well.

One of the print ads show a huge ripple in a lake and some of the thoughts of people about what it is, ranging from a Russian submarine, a man-eating shark, a giant anaconda to an aquaman: lord of the sea.