Campaign India Team
Aug 06, 2008

Nakshatra ropes in Katrina Kaif as brand ambassador

Nakshatra Diamond Jewellery has signed on Katrina Kaif as its new brand ambassador. Aishwarya Rai was the brand ambassador, before Kaif took over the reins. Earlier in the year, the Gitanjali Group had wholly acquired Nakshatra brand. Over her new role as brand ambassador for Nakshatra, Kaif said, "I am delighted to be associated with a brand like Nakshatra that has garnered immense popularity not only in India, but worldwide. I hope this association is amiable and mutually profitable."

Nakshatra ropes in Katrina Kaif as brand ambassador

Nakshatra Diamond Jewellery has signed on Katrina Kaif as its new brand ambassador. Aishwarya Rai was the brand ambassador, before Kaif took over the reins. Earlier in the year, the Gitanjali Group had wholly acquired Nakshatra brand. 

Over her new role as brand ambassador for Nakshatra, Kaif said, "I am delighted to be associated with a brand like Nakshatra that has garnered immense popularity not only in India, but worldwide. I hope this association is amiable and mutually profitable."

Mehul Choksi, chairman, Gitanjali Group and Nakshatra, said, "Katrina is the perfect representation of the young, trendy and fashionable woman that Nakshatra targets. Not only were we enthusiastic about the brand fit, but we feel that Katrina lends a refreshing look to the brand. We are excited about having her on boards as the new face of Nakshatra."

Source:
Campaign India

Related Articles

Just Published

18 hours ago

Digital research habits are reshaping the path to ...

As consumers grow wary of polished ads and sponsored content, many are seeking out platforms where real users share unfiltered opinions. Knowledge-based communities and Q&A forums have quietly become part of the purchase journey, places where people look for honest takes before committing to a buy. A survey of Indian Quora users from August 2025 shows the platform is becoming a go-to resource for product research and buying decisions.

19 hours ago

52% brands find hallucinated capabilities in ...

Research from Pulp Strategy warns that CMOs who disregard GEO risk relinquishing control of their brand narrative to algorithms indifferent to long-term strategy.

20 hours ago

Friendship, fashion, and the female gaze

Why does Sex and the City still feel so iconic? The answer lies not just in the clothes or the cocktails, but in how the series reoriented the gaze.

20 hours ago

‘We know we let you down today:’ Cloudflare ...

The company responded quickly and repeatedly on its digital owned media properties and on social media. Will it be enough to quell discontent over the scale of the outage?