Campaign India Team
Aug 06, 2008

Nakshatra ropes in Katrina Kaif as brand ambassador

Nakshatra Diamond Jewellery has signed on Katrina Kaif as its new brand ambassador. Aishwarya Rai was the brand ambassador, before Kaif took over the reins. Earlier in the year, the Gitanjali Group had wholly acquired Nakshatra brand. Over her new role as brand ambassador for Nakshatra, Kaif said, "I am delighted to be associated with a brand like Nakshatra that has garnered immense popularity not only in India, but worldwide. I hope this association is amiable and mutually profitable."

Nakshatra ropes in Katrina Kaif as brand ambassador

Nakshatra Diamond Jewellery has signed on Katrina Kaif as its new brand ambassador. Aishwarya Rai was the brand ambassador, before Kaif took over the reins. Earlier in the year, the Gitanjali Group had wholly acquired Nakshatra brand. 

Over her new role as brand ambassador for Nakshatra, Kaif said, "I am delighted to be associated with a brand like Nakshatra that has garnered immense popularity not only in India, but worldwide. I hope this association is amiable and mutually profitable."

Mehul Choksi, chairman, Gitanjali Group and Nakshatra, said, "Katrina is the perfect representation of the young, trendy and fashionable woman that Nakshatra targets. Not only were we enthusiastic about the brand fit, but we feel that Katrina lends a refreshing look to the brand. We are excited about having her on boards as the new face of Nakshatra."

Source:
Campaign India

Related Articles

Just Published

10 hours ago

Why all of a sudden all brands are apologizing?

Every now and then, a marketing trend emerges that rapidly influences brands and compels them to join the bandwagon.

10 hours ago

Dish TV Group partners with Amazon Prime to offer ...

Direct-to-Home (DTH) satellite television provider Dish TV Group has entered into a partnership with Amazon Prime to offer Prime Lite benefits to eligible customers across its entire ecosystem.

17 hours ago

Questions mount over AI’s emotional limits

OpenAI’s failings have called for more regulation and safeguards from tech companies and governments alike.

17 hours ago

ChatGPT traffic is small, but high-intent: AdLift

New research shows that these users are spending approximately 36% more time on sites compared to those referred by Google.