Campaign India Team
Apr 17, 2008

NDTV Imagine unveils music-based reality show

Expanding its bouquet of general entertainment offerings further, NDTV Imagine has rolled out a music based reality show, Junoon. The new entertainment initiative from NDTV Ltd, spearheaded by Sameer Nair, prides itself in being different in content. Junoon will see participants divided into three groups based on different schools of music: folk; Sufi and Bollywood, each lead by a musical maestro.

NDTV Imagine unveils music-based reality show

Expanding its bouquet of general entertainment offerings further, NDTV Imagine has rolled out a music based reality show, Junoon. The new entertainment initiative from NDTV Ltd, spearheaded by Sameer Nair, prides itself in being different in content. Junoon will see participants divided into three groups based on different schools of music: folk; Sufi and Bollywood, each lead by a musical maestro. Said Shailja Kejriwal, EVP Content, NDTV Imagine, "With Junoon, NDTV Imagine presents a fresh concept in the genre of music talent shows, creating a differentiated experience for our viewers."

 The channel has launched various programs since its launch in January to tap a wide range of age groups in the general entertainment segment including: Ramayan; Nachle Ve; Dharam Veer; Dhoom Macha De; Radhaa Ki Betiyan Kuch Kar Dikhayengi; Ek Packet Umeed; Angrezi Mein Kehte Hain and Raajkumar Aaryyan.

Source:
Campaign India

Related Articles

Just Published

11 hours ago

MediaSense buys R3 as it eyes global client ...

Combined business will work for brands who spend more than $60 billion on marketing and media investment.

16 hours ago

The life of a junior creative no-one tells you about

In this anonymous article, the author gives a raw look at a year filled with hard work, setbacks and the tough lessons of being a junior creative in a competitive agency.

16 hours ago

Shailesh Prakash checks out of Google News

The vice president and general manager’s departure highlights the tech company’s ongoing tensions with Indian publishers over ad revenue and fair competition.

17 hours ago

From ads to experiences: How experiential marketing ...

It is shaking up the ad world, with immersive, data-driven campaigns that forge genuine, lasting bonds with consumers.