Park Avenue appoints Siddhant Chaturvedi as brand ambassador

Park Avenue has announced the appointment of actor Siddhant Chaturvedi as brand ambassador. 

To highlight this association, the fragrances brand has rolled out a campaign ‘Spray Kar, Aage Bad’ (Spray and move ahead) conceptualised by Wunderman Thompson featuring Chaturvedi. 

Pooja Sahgal, chief marketing officer, Park Avenue, said, “Our campaign ‘Spray kar, aage badh’ draws inspiration from the insight that everyone, regardless of their background or profession, experiences nervousness when trying something for the first time. Park Avenue Fragrance Deo for Men recognises the importance of overcoming these inhibitions, enabling men to embrace their ambitions and reach for the stars. The film features a youthful personality like actor Siddhant Chaturvedi, who is not only performing but is also singing, adding a more personalised touch to the campaign.”