Pawan Pandey moves to Shadowfax Technologies as CMO

Shadowfax Technologies, a platform for last-mile deliveries, has announced the appointment of Pawan Pandey as chief marketing officer. Pandey moves from Star Bharat, where he was VP and head - marketing.

 

Abhishek Bansal, co-founder and CEO, Shadowfax Technologies, said, "We are delighted to welcome Pawan to our team, along with his experienced approach to lead our marketing efforts in the journey ahead. His reputation within diversified categories is expansive and exceptional. Pawan's experience and commitment will help drive our next phase of growth as we expand our platform and services further in 2022 and the years to come."

 

Pandey said, "Shadowfax Technologies is on its mission to transform last-mile delivery experiences using cutting edge AI/ML technology, and I am delighted to be part of their journey. Their vision to provide employment opportunities for millions of Indians is what excites me the most. As a CMO, I shall be working towards building Shadowfax as an aspirational and a purpose-driven brand. I shall be focusing on widening the top funnel by increasing brand awareness and consideration through POV-driven marketing campaigns. And will strengthen our performance marketing efforts to improve ROI of marketing campaigns by bringing in efficiency and process optimisation.”

 

In a career spanning 16 years, he has also worked with Dabur and Nippon Paint.