Campaign India Team
Aug 06, 2008

Percept/H wins the creative mandate for SBI Mutual Fund.

Percept/H has won the creative business of SBI Mutual Fund following a multi-agency pitch. The size of the business is estimated to be over Rs. 40 crore. JWT is the incumbent agency for the brand. The other agencies that participated in the pitch include O&M, JWT, Leo Burnett and Bates 141.Percept/H will help SBI launch new funds, re-launch and reposition their existing funds. It will also oversee their corporate branding exercise.

Percept/H wins the creative mandate for SBI Mutual Fund.

Percept/H has won the creative business of SBI Mutual Fund following a multi-agency pitch. The size of the business is estimated to be over Rs. 40 crore. JWT is the incumbent agency for the brand. The other agencies that participated in the pitch include O&M, JWT, Leo Burnett and Bates 141.

Percept/H will help SBI launch new funds, re-launch and reposition their existing funds. It will also oversee their corporate branding exercise.

Ajay Verma, sr. vice president and Mumbai head, Percept/H said, "SBI Mutual Fund is a very prestigious win. It was a tough fight from the word 'go', with the top agencies competing for this account. We won the business on the grounds of our strategic understanding of the industry and sparkling creative work."

Source:
Campaign India

Related Articles

Just Published

17 hours ago

WPP brings T&Pm fully within its global network

The agency will continue to operate independently, while collaborating closely with WPP’s wider network of companies.

18 hours ago

Performance vs. branding? You're asking the wrong ...

While marketers wage endless war over metrics versus memory, the smartest brands have already moved on, argues Quantum's Saim Qadri.

18 hours ago

Indian consumers voice rising fear about tech ...

As AI and digital begin to encompass all aspects of work, 19% more Indians are worried about it destroying lives, an Ipsos study finds.

18 hours ago

‘Follow the Sun’ model, AI-driven capabilities to ...

The PR major’s in-house service production unit amplifies global reach through AI, time-zone synergies, and regional studios, in a bid to position itself as a leader in agile, high-quality content delivery.