Picks of the Week: Work that wowed us

Campaign India's editorial team has picked their favourite campaigns from those published on the website during the week.

This week, the team found two pieces of work that stood out. 

As always, we're going alphabetically:

JioCinema (conceptualised by Ogilvy)

The film is well-crafted and engaging, using humour and a relatable setting to draw viewers in. It leverages the popularity of cricket and IPL in India to promote JioCinema's streaming service, positioning it as a more immersive and interactive way to experience live matches compared to traditional TV broadcasts.

Lay’s (conceptualised by Leo Burnett)

Takes the humour route to showcase how far one can go and what one can endure, just to get their hands on their favourite snacking option. The film is not pushy but a comic relief which still positions the brand as a preferred choice in its category.