He had co-founded the agency with Mandeep Malhotra in 2015
Pratap Bose, chairman and founding partner, The Social Street, has left the organisation. Bose had co-founded The Social Street along with Mandeep Malhotra in 2015.
He has confirmed the development to Campaign India. He's yet to announce his next move.
Prior to launching The Social Street, Bose was chief operating officer at DDB Mudra Group. He has also worked with Ogilvy.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
75% of Gen X and 73% of women respondents prefer convenience to discounts as the biggest factor drawing them to online shopping, finds a survey conducted by Ipsos.
By fusing motherly love with Karnataka’s Yakshagana folklore, MTR’s latest campaign stirs up nostalgia and regional pride to drive brand love.
DeepSeek has dominated headlines and the discussions over AI for the past week. But what impact will it have on marketing?
Today’s consumers seamlessly switch between mobile, CTV, and DOOH. Adtech firms are decoding cross-platform strategies to keep brands relevant everywhere.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
