Former cricketer Rahul Dravid topped the list of celebrity endorsements for the ICC Men's ODI Cricket World Cup 2023, according to a celebrity endorsement report released by TAM. The team India coach led both the overall and sports celebrity rankings during the tournament.
The volume of ads featuring celebrity endorsements increased by 55% in this year's edition of the tournament as compared to 2019.
Sportspersons secured the most significant brand endorsements, closely followed by film actors and then TV actors in the ICC World Cup 2023.
Ajay Devgn-Kajol topped the list of 'couple celebrities' with an overall 25% share of ad volumes followed by Akshay Kumar-Twinkle Khanna with 24% shares. The ranking encompasses both joint and individual advertisements endorsed by the celebrity couple.
Vishnu Packaging topped the list of 'celebrity advertisers' with its brand Vimal Elaichi Pan
Masala also bagging the top spot during the tournament.
It is to be noted that only sports personalities and actors from the Hindi film and TV industry were considered for the report. Additionally, only the advertisements during the ICC World Cup commercial breaks were considered.
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