Rajasthan Tourism splits BTL duties between four agencies

PDM India, the experiential marketing division of Percept Limited, along with Wizcraft, Adlabs and Crayons Jaipur, has been empanelled by Rajasthan Tourism to handle its entire promotional portfolio. The agencies were brought on board following a multi-agency pitch that involved 11 agencies across India.

The account is estimated to be worth Rs 2 crore.

Said Sanjay Kacker, COO, North and East - PDM, “We have been tasked with on-ground promotion of Rajasthan as a tourist destination, both in India and overseas. To achieve this objective, we are working out a promotional plan for Rajasthan Tourism which will have a global appeal.”

The campaign is expected to break next month.