Reliance's new TVC pushes digital experience

Reliance's DTH service, BIG TV, has recently rolled out its new TV campaign. Conceptualised by Leo Burnett, the communication aims to showcase the bigness of BIG TV's 200+ channel experience. Commenting about the task at hand, Ujjwal Kabra, copywriter, Leo Burnett said, "We needed to advertise the fact that today, Reliance BIG TV offers over 200 channels, giving its customers the maximum choice of top class entertainment, more channels, more features and more variety than they can ever ask for." Watch the TVC here: