Was with Star Sports Network
Saket Sahay has joined Viacom18 Sports as senior vice president.
He updated his LinkedIn profile to reflect his move.
Sahay moves from Star Sports Network, where he was vice president and sales director. He has led the sports ad sales for over nine years and had joined as regional head (revenue) - leagues and premium sports.
In a career spanning over 25 years, he has also worked with The Times of India.
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Tech companies doing away with fact checkers is further proof of why advertisers must support journalism.
The stack incorporates the technologies of research AI, generative AI, and predictive AI to help brands improve the effectiveness of their campaigns.
Valued at $1 billion, the acquisition deal is expected to be completed by the end of the current calendar year.
EssenceMediacom, Mindshare and Wavemaker brands will still operate globally and local market CEOs will retain their roles.
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