Samsonite retains Karishma Initiative for media duties

Samsonite South Asia has retained Karishma Initiative to handle its media duties following a pitch process. While other agencies were called for the business review, the incumbent agency retained the business.

Confirming the continuation of the partnership with the agency, Sudip Ghose, director - marketing, Samsonite South Asia, said, "After evaluating all presentations we felt that it would be in our best interest to continue with Karishma Initiative. I would like to take this opportunity to thank all other agencies that participated in the review process."

NP Sathyamurthy, chief executive officer, Karishma Initiative said, “We have been associated with Samsonite for several years and we have grown together. It is going to be very rewarding for us to collaborate with the Samsonite team and celebrate the growing success of their brands.”

Himanka Das, vice president, Karishma Initiative, Mumbai, added, “Thanks to the Samsonite’s marketing team for having confidence on the Karishma Initiative team and decided to continue our partnership. In the year of Samsonite’s centenary celebration and aiming for aggressive business growth, one cannot ask for more challenges and exciting times ahead.”

The agency had also recently bagged the business of e-commerce portal Snapdeal.com.