Scarecrow to handle creative duties for LocalBanya.com

LocalBanya.com, the online grocery retailer, has appointed Scarecrow Communications as its creative agency. The account was won following a multi-agency pitch.

Karan Malhotra, co-founder and CEO, LocalBanya, said, “We are confident that the team over at Scarecrow understand the unique nature of LocalBanya's business model and will be able to develop and execute a communication strategy that will enable us to grow in this new & exciting segment. We are excited to share our passion and vision with them to take brand LocalBanya to the next level.“

Raghu Bhat, founder director, Scarecrow Communications, “LocalBanya is an irreverent Indian brand that is seeking to transform the way Indians shop for groceries. We are happy to associate with him at such an early stage of his ambition and help him find a parking place in the hearts of Indian housewives.”

Manish Bhatt, founder director, Scarecrow Communications, “Our honeymoon with e-commerce brands continues with LocalBanya. A highly disruptive name, we hope to create irreverent communication that makes women shop and also creates a buzz on social media."