Shobitam gets Vidya Balan as brand ambassador

Vidya Balan has been appointed brand ambassador of D2C ethnic wear brand Shobitam.

 

The appointment is based on Balan being passionate about traditional Indian handlooms. Through Balan being the face of the brand, Shobitam wants to expand across India and globally.

 

Aparna Thyagarajan, co-founder, Shobitam, said, “We are excited to have Vidya come on board as our brand ambassador, as we look forward to growing our brand connect with our customers globally. Vidya is an influential icon who perfectly embodies the saree drapes and resonates well with the brand ethos of Shobitam, with her real and approachable persona. This partnership is an important milestone as we continue to build Shobitam into a cherished brand that stands for finest selections of ethnic fashion with exceptional quality, delivery, value and five star service.”