Tata Capital unveils new brand proposition

Tata Capital has announced a new brand proposition - 'We only do what's right for you' or 'Karein wohi jo aapke liye sahi'. The brand proposition aims to reflect the company's resolve to deliver financial solutions that are right as per the needs of the customers.

The brand identity revamp also includes a new signature tune, which is composed by Shankar Mahadevan, Ehsaan Noorani and Loy Mendonca.

Praveen P Kadle, managing director, Tata Capital, said, "The debut year for Tata Capital has been momentous. We are on track with our growth plans as we continue to remain bullish on the long-term potential of the Indian financial services sector. We now feel that it is imperative to unlock the true identity of the brand that Tata Capital is. It is with this premise that we unveil our brand promise today."

"We aim to combine genuine care with expertise to give our customers only what is right, and nothing less. Our brand proposition, - We only do what's right for you, reflects our firm resolve in this regard", he added.