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"It's historic" is how Ferrari president Luca di Montezemolo commented to the Italian media , describing the sponsorship deal between Tata Motors and Ferrari. "For the first time an Indian brand will appear on the Ferrari,'' he said.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.