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Contract Advertising has appointed Umesh Shrikhande as its CEO. This appointment follows Jagdip Bakshi moving into a global role at JWT as its global business director to look after the Unilever brands and the appointment of Ravi Deshpande as chairman and chief creative officer.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.