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Contract Advertising has appointed Umesh Shrikhande as its CEO. This appointment follows Jagdip Bakshi moving into a global role at JWT as its global business director to look after the Unilever brands and the appointment of Ravi Deshpande as chairman and chief creative officer.
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The AI-led rural activation in Uttar Pradesh enables homemakers to feature in personalised video stories celebrating their everyday ‘Josh’.
The collaboration connects Pexpo’s focus on sustainable steel bottle manufacturing with the film’s narrative of strength, discipline and conscious choices.
The campaign translates holiday movie-inspired looks into an OTT-style shopping experience on its website.
The India campaign features Ananya Panday and Lakshya as new global ambassadors.