To launch slew of HD, 3D channels
To all those who didn't wait till the end of the interview, too bad. You would have arrived at a slate which informed you that Peter Mukerjea and Campaign India were having fun on April Fool's Day.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.png&h=268&w=401&q=100&v=20250320&c=1)
What we call 'media fragmentation' is simply reality catching up with an industry that prefers linear planning templates.
In 2026, the real shift in media will not be about platforms, channels or formats, but how attention is engineered and measured.
Season five’s TV comeback underscores that reaching its next growth phase will depend on advertisers evolving with audiences, not slicing them into narrow demographics.
Adland’s holding groups went on a 2025 buying spree, with Omnicom forming the world’s largest agency via IPG, while Publicis and Havas scooped up APAC indies amid a martech and AI boom.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
