Was national director - partnerships (content, tech gaming and sports)
Wavemaker has elevated Karan Rao as national head - growth and partnerships.
Rao updated his LinkedIn profile to reflect his move.
He was national director - partnerships (content, tech gaming and sports).
Rao joined Wavemaker in 2019 as head of the North - content, sports and partnerships for the Delhi market. He has also worked with Huawei Technologies India, Mindshare and GroupM ESP.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
The global tech fest illustrated that the next wave of brand growth will come from those willing to invest in creative tech not as a layer, but as a capability.
Jos Alukkas sidesteps bridal spectacle to centre a wedding moment where jewellery marks shared commitment, not ceremonial excess.
Vinod Kunj decodes why vernacular is the real vox populi (voice of the people).
With these introductions, the media agency reframes AI as a strategic planning partner, not an execution shortcut.
