Was national director - partnerships (content, tech gaming and sports)
Wavemaker has elevated Karan Rao as national head - growth and partnerships.
Rao updated his LinkedIn profile to reflect his move.
He was national director - partnerships (content, tech gaming and sports).
Rao joined Wavemaker in 2019 as head of the North - content, sports and partnerships for the Delhi market. He has also worked with Huawei Technologies India, Mindshare and GroupM ESP.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
The report shows NVIDIA’s surge, and how Indian IT firms are shaping the AI-first future.
90% of corporate communicators see the value shifting to business impact over media exposures, leading to PR budgets growing to 15.7% of marketing spends.
Great Lakes Institute of Management's research chairperson explains how the tech is revolutionising marketing with immersive experiences, blending sensory thrills and efficiency to reshape consumer behaviour and brand loyalty.
From Meta's masculinity pivot to the mass corporate retreat from DEI, flexibility, and parity commitments, 2025 is exposing the friction between corporate values and valuations, revealing what happens when trust is deemed to have outlived its market worth.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
