Campaign India Team
Jan 15, 2018

Wavemaker retains Perfetti Van Melle business

The business was handled by Maxus which has been merged with MEC to create Wavemaker

Wavemaker retains Perfetti Van Melle business
Wavemaker, GroupM’s media, content and technology agency has announced the retention of media duties for Perfetti Van Melle India. 
 
The pitch was for the entire portfolio of brands and involves only offline duties. The multi-agency pitch saw participation from other leading agencies.
 
Maxus (now part of Wavemaker) has been the media agency on record for the company since 2006.
 
Kartik Sharma, Managing Director – South Asia, Wavemaker said, “We are extremely delighted to continue our decade long partnership with Perfetti. It is a huge moment of pride as this is the first win for us as Wavemaker. We couldn’t have asked for a better start to this year.”
 
Rohit Kapoor, director - marketing, Perfetti Van Melle India said, “The team has played a significant role in building our brands over the years. We are excited to share that our partnership with Wavemaker will continue after a comprehensive media agency validation process.”     
 
 
Source:
Campaign India

Related Articles

Just Published

5 hours ago

Publicis Groupe South Asia appoints Paritosh ...

Snehasis Bose takes on the role of group chief strategy officer for BBH India.

6 hours ago

Franklin Templeton courts change—but will women and ...

With #ChangeTheSoch and ‘Date A Mutual Fund,’ the brand bets on social shifts and Gen Z’s investment mindset—will it pay off?

8 hours ago

Publicis Groupe appoints global ECD

Matt Lever left his role as chief creative officer at BMB at the end of 2023.

9 hours ago

How the tariff war could strengthen Apple's ties ...

India could produce up to 25% of iPhones this year as Apple shifts production to counter escalating tariffs.