Advertising Media
Campaign India Team
Feb 13, 2015

Weekend Fun (1): Brands take to cricket with the World Cup in sight

View campaigns by Micromax, Gillette and more. Also features Samaa TV's (Pakistan) response to Star India's ad for the India-Pakistan World Cup

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

1 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

CCI raids raise questions on advertising ethics in India

2 CCI raids raise questions on advertising ethics in India

Kia's Sonet embarks on a journey of uncharted thrill

3 Kia's Sonet embarks on a journey of uncharted thrill

Adland under scrutiny: CCI raids top agencies over alleged price-fixing

4 Adland under scrutiny: CCI raids top agencies over alleged price-fixing

Cadbury 5 Star gives the AI revolution a humorous pushback

5 Cadbury 5 Star gives the AI revolution a humorous pushback

Brand banter or brand blunder? The fine line in cola wars

6 Brand banter or brand blunder? The fine line in cola wars

Moves and wins roundup: Week of 24 March

7 Moves and wins roundup: Week of 24 March

Apple and Google’s RCS deal: A messaging shake-up for marketers?

8 Apple and Google’s RCS deal: A messaging shake-up for marketers?

Pepsi moments don’t wait—and neither do we: Cathy Graham Kidd

9 Pepsi moments don’t wait—and neither do we: Cathy Graham Kidd

Paddy’s new bet: Another indie shop in a crowded market

10 Paddy’s new bet: Another indie shop in a crowded market

Related Articles

MRF Tyres affirms
Advertising
Feb 10, 2015
Campaign India Team

MRF Tyres affirms "There's a lot riding on us" ...

Gillette sings a tune to those afraid of shaving
The Work
Sep 18, 2019
Campaign India Team

Gillette sings a tune to those afraid of shaving

Disney+ Hotstar offers free streaming for ICC Cricket World Cup, Asia Cup 2023
Media
Jun 09, 2023
Campaign India Team

Disney+ Hotstar offers free streaming for ICC ...

Gillette Venus meets Prajakta Koli, Barkha Singh and Sanjana Sanghi’s BFFs
The Work
Aug 08, 2022
Campaign India Team

Gillette Venus meets Prajakta Koli, Barkha Singh ...

Just Published

Fooling with flair: Brands indulge in playful tricks for the Fool's Day
Advertising
19 hours ago
Campaign India Team

Fooling with flair: Brands indulge in playful ...

From real offers to plain pranks, Indian brands employed harmless humour to engage consumers with an April Fool twist.

A tale of two campaigns: Borrowing from the past without looking at recent history?
Advertising
20 hours ago
Sumit Chaurasia

A tale of two campaigns: Borrowing from the past ...

It is easy to get trapped in nostalgia. But Famous Innovations’ creative head cautions that brands and agencies need to maintain a fine line between cultural tribute and creative redundancy.

65% IPL enthusiasts recall campaigns backed by influencers: Study
Marketing
20 hours ago
Campaign India Team

65% IPL enthusiasts recall campaigns backed by ...

59% IPL fans engage with influencers, and 14% buy products based on recommendations from those with long-term brand partnerships, finds iCubesWire IPL survey.

Heineken appoints WPP for global shopper and commerce marketing
Advertising
22 hours ago
Campaign India Team

Heineken appoints WPP for global shopper and ...

Heineken, Heineken 0.0, and Heineken Silver are covered under the deal's scope.