Campaign India Team
Mar 08, 2014

Weekend Fun: Nike prepares for the FIFA World Cup with studs that feel like socks

WATCH a film that shows footballers worldwide reacting to the shoe

Weekend Fun: Nike prepares for the FIFA World Cup with studs that feel like socks

With FIFA World Cup less than 100 days away, Nike released it's Magista range of football studs on 6 March 2014. 

The brand had released a teaser film featuring Andrés Iniesta, Mario Götze, Thiago Silva, Arda Turan, David Luiz, Christian Eriksen, Viktor Fischer and Mamadou Sakho trying on the boots a week before the release, wherein the identity of the shoe was censored. 

Now that Magista range of studs have been unveiled, here's an uncensored version of the film. 

 

 

Source:
Campaign India

Related Articles

Just Published

8 hours ago

Print gets a pay rise as ad rates to go up 26%

While the government’s first print-ad rate hike since 2019 signals relief for publishers, it forces agencies to rethink their media-mix maths amid digital’s dominance.

9 hours ago

Festive splurge: Online retail records 14% growth ...

Fashion and home décor dominated online shopping as consumers began deal-hunting almost a month before, according to data from Criteo.

11 hours ago

Warner Bros. Discovery is up for sale. Who will buy it?

WBD’s announcement to explore strategic alternatives sent the stock price up 10%. The suitors are circling, but how many are really ready to bite?

11 hours ago

Agency of the Year 2025: Shortlists announced

Winners will be revealed at a series of celebrations across the region, including gala dinners in Mumbai, Shanghai, and Singapore, and a cocktail event in Tokyo.