Campaign India Team
Mar 08, 2014

Weekend Fun: Nike prepares for the FIFA World Cup with studs that feel like socks

WATCH a film that shows footballers worldwide reacting to the shoe

Weekend Fun: Nike prepares for the FIFA World Cup with studs that feel like socks

With FIFA World Cup less than 100 days away, Nike released it's Magista range of football studs on 6 March 2014. 

The brand had released a teaser film featuring Andrés Iniesta, Mario Götze, Thiago Silva, Arda Turan, David Luiz, Christian Eriksen, Viktor Fischer and Mamadou Sakho trying on the boots a week before the release, wherein the identity of the shoe was censored. 

Now that Magista range of studs have been unveiled, here's an uncensored version of the film. 

 

 

Source:
Campaign India

Related Articles

Just Published

1 day ago

Digital research habits are reshaping the path to ...

As consumers grow wary of polished ads and sponsored content, many are seeking out platforms where real users share unfiltered opinions. Knowledge-based communities and Q&A forums have quietly become part of the purchase journey, places where people look for honest takes before committing to a buy. A survey of Indian Quora users from August 2025 shows the platform is becoming a go-to resource for product research and buying decisions.

1 day ago

52% brands find hallucinated capabilities in ...

Research from Pulp Strategy warns that CMOs who disregard GEO risk relinquishing control of their brand narrative to algorithms indifferent to long-term strategy.

1 day ago

Friendship, fashion, and the female gaze

Why does Sex and the City still feel so iconic? The answer lies not just in the clothes or the cocktails, but in how the series reoriented the gaze.

1 day ago

‘We know we let you down today:’ Cloudflare ...

The company responded quickly and repeatedly on its digital owned media properties and on social media. Will it be enough to quell discontent over the scale of the outage?