Campaign India Team
Oct 25, 2019

Weekend Watch: Diwali advertisements (part two)

View the work here

Weekend Watch: Diwali advertisements (part two)
Sunteck Realty (conceptualised by BeanstalkAsia) 
 
The realtor drives a social message of inclusion by giving a new dimension to the housing acronym ‘BHK’ (Be Humble and Kind).
 
 
Acko General Insurance (conceptualised by Leo Burnett Orchard) 
 
Acko General Insurance's #LetsReverse film looked at the effects of pollution caused by firecrackers during Diwali. The solution was to reduce pollution the next day by not taking their car out. 
 
 
Aditya Birla Group (conceptualised by Tonic Worldwide)

Aditya Birla Group's #BlurTheBoundaries took the Facebook Thumbstoppers route to show how a young man staying abroad is missing the festivities back home. His classmates from different countries, dress up in Indian attire and join him to celebrate the festival.  
 

Bajaj Allianz Life (conceptualised in-house)
 
Bajaj Allianz Life raised the child labour issue through its #StopUnboxingFireworks film. The film shows the story of Chintu, a child who works at a fireworks factory.  

Cadbury Celebrations (conceptualised by Ogilvy)
 
Cadbury Celebrations' #BadiFamilyBadiDiwali shows the joy of celebrating festivals with your family.

Reliance Fresh and Smart (conceptualised by FCB Ulka)
 
Reliance Fresh and Smart's Diwali campaign consists of nine TVCs. The films bring out the discounts at the store through different family stories. 

UltraTech Cement (conceptualised by Infectious)
 
UltraTech Cement's film illustrates the joys of celebrating Diwali in your own home. It shows a young couple who are wanting to do up their house this Diwali, but cannot due to the limitations of staying in a rented house. 
 

Also read:
 

 

Source:
Campaign India

Related Articles

Just Published

14 hours ago

McKinsey & Co acquires India's ETML

With ETML on board, McKinsey will have over 200 digital marketing analysts, performance marketers, and data scientists across two global hubs—Asia and Latin America.

18 hours ago

Meta announces upcoming digital marketing book

Written by Meta CMO and VP of analytics Alex Schultz, the book guides business leaders in marketing strategies for the digital era.

19 hours ago

WPP invests in Stability AI

Stability AI’s models and workflows to be integrated with WPP’s AI-driven operating system, WPP Open, to help it transform visual content creation.

21 hours ago

Rebranding done right: Lessons from Zomato’s ...

Zomato’s transition to Eternal serves as an example of how brands can leverage influencer marketing to amplify their rebranding efforts and reshape consumer perceptions, says Dot Media CEO and co-founder.