Weekend Wrap: 12 May 2017

Attiitude.com ropes in Chris Gayle

 

Attitude.com, an international fashion and lifestyle brand has signed cricketer Chris Gayle as brand ambassador. Gayle will represent Attiitude in all his international appearances worldwide over the next five years.

 

CreateID8 bags Tirupati Group

 

CreateID8, a strategic brand design agency, has bagged the creative strategy, communications design and execution mandate for Tirupati Group. Tirupati Group is provider in Pharmaceuticals, Nutraceuticals, Sports Nutrition and Ayurvedic formulations based in Himachal Pradesh.

 

Dabur Amla Hair Oil gets Kareena Kapoor

 

Dabur India has announced the appointment of Kareena Kapoor Khan as its new face of the hair oil brand, Dabur Amla Hair Oil. The acrtress' face is now present on the front label, as the 75-year-old brand wants to become more contemporary.

 

Gritstones ropes in Amit Sadh

 

Gritstones, a men's fashion apparel brand has roped in Amit Sadh as brand ambassador. Gritstones is currently present across e-commerce sites and its own e-commerce portal.

 

Relaxo signs Shahid Kapoor and Shruti Haasan 

 

Relaxo Footwears has signed Bollywood actors Shahid Kapoor and Shruti Haasan as brand ambassadors for its brand, Flite. Flite aims to leverage the duo's popularity to reach out to its target audience. The partnership will be supported by a multi-media campaign beginning later this month. The campaign will be spread across print, TV, outdoor, activations and online and retail mediums.