Axis Bank's ‘Har Raah Dil Se Open’ honours over 1 lakh employees
Axis Bank has unveiled the next chapter of its ‘Dil se open’ (Open from the heart) campaign with ‘Har raah dil se open’ (Every path is open from the heart), celebrating the dedication of over 1,00,000 employees who enhance customer relationships.
Featuring five films that cater to customer segments—including salaried professionals, senior citizens, entrepreneurs, high-net-worth individuals, and customers in Bharat—the campaign showcases how Axis Bank employees meet diverse financial needs across its 5,577 branches. The campaign was created by Lowe Lintas and will run across TV, digital, and social media platforms.