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The latest ad films and campaigns from brands including Ofis Square, Panasonic Life Solutions India, Suntek Energy Systems, Viva ACP, Hyatt India, Allen Career Institute, Axis Bank, Sebamed, Spinz BB face talc, House of McDowell’s, Grip Invest, Kuku FM, Tata Tea Chakra Gold, Indian Bank in our weekly roundup.
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Saatchi & Saatchi took on AMV BBDO and Havas at the final stage.
WPP Media was the incumbent on the account.
In the noise of the country’s booming live entertainment market, experiential utility, not visibility, has become the differentiator.
Unlike traditional advertising, the agency's officials explain why commerce media offers deterministic shopping data and full-funnel visibility. But measurement remains a challenge.