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Campaign roundup: Week of 02 Dec

The latest ad films and campaigns from brands including Axis Bank, Sebamed in our weekly roundup.

Sebamed launches ‘Project Skin Deep’ campaign, redefining beauty with science
 
Sebamed has unveiled its bold new campaign, ‘Project Skin Deep,’ in collaboration with Leo Burnett, challenging conventional beauty standards. The campaign takes viewers beneath the surface of the skin, using microscopic images to show the transformation of skin health before and after using Sebamed products. The campaign is being showcased across various platforms, from digital to billboards.

Axis Bank's ‘Har Raah Dil Se Open’ honours over 1 lakh employees

Axis Bank has unveiled the next chapter of its ‘Dil se open’ (Open from the heart) campaign with ‘Har raah dil se open’ (Every path is open from the heart), celebrating the dedication of over 1,00,000 employees who enhance customer relationships.

Featuring five films that cater to customer segments—including salaried professionals, senior citizens, entrepreneurs, high-net-worth individuals, and customers in Bharat—the campaign showcases how Axis Bank employees meet diverse financial needs across its 5,577 branches.  The campaign was created by Lowe Lintas and will run across TV, digital, and social media platforms.

 

 

Source:
Campaign India

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