Oleev has appointed former Miss Universe and actor Lara Dutta as brand ambassador for its range of olive and multisource cooking oils. Dutta features in the brand's TVC which was released earlier this month.
Remsons Industries gets a rebrand
Remsons Industries, a brand in the auto component business, has unveiled a revamped brand identity which includes a new logo. The revamped identity has been conceptualised by The Unlock Company, an agency founded by Arijit Ray. The idea behind the revamp was to refresh the brand attitude for future growth.
Ram Bandhu gets DigiChefs
DigiChefs has won the social media and influencer marketing duties for Ram Bandhu. The brand originates from the flagship company Empire Spices and Foods. The agency will be responsible for strategising, planning and executing a comprehensive social media strategy, elevating the brand’s presence through creative assets.
Hari Darshan appoints Juhi Chawla as global brand ambassador
Hari Darshan, a company that offers incense spirituals aromatherapy products, fragrances, and other related products, has announced the appointment of actor Juhi Chawla as brand ambassador. Chawla will be featuring in a campaign focused on an all-new range of incense sticks from Hari Darshan.
Akshay Kumar for Sting
PepsiCo India has announced the appointment of Akshay Kumar as the first-ever brand ambassador for its energy drink Sting. Kumar will feature in the brand’s TVC campaign in the coming year.
From teary posts to trending causes, marketers now trade in emotion. But in the attention economy, Interbrand India and South Asia’s CEO wonders where's the line between impact and exploitation?
tgthr.’s co-founder and chief creative officer reveals the secrets to winning ideas, the untapped power of Indian narratives, and why Cannes Homecoming signals a new era of collective recognition.
A week after the festival closed, São Paulo-based DM9, part of the DDB network, withdrew three award-winning campaigns. Meanwhile, LePub’s New Balance case is under fire for unverifiable claims, and a Budweiser campaign by Africa Creative is facing criticism for skirting music licensing rules.