Moves and wins roundup: Week of 20 Jan

OMD India secures HDFC Life media mandate  

OMD India has won the integrated media mandate for HDFC Life following a rigorous multi-agency pitch process. This life insurance provider offers a diverse portfolio of 80 products, including Protection, Pension, and Health solutions. With this partnership, OMD India will craft a consolidated media strategy across online and offline channels, aiming to bolster HDFC Life's growth and deepen customer engagement in a competitive market. 

The collaboration leverages OMD India's strategic expertise and Omnicom's Omni platform to enhance customer experiences and amplify HDFC Life's brand presence. Anisha Iyer, CEO of OMD India, highlighted the agency's commitment to delivering impactful marketing outcomes, while HDFC Life expressed confidence in OMD's tools, innovation, and customer-centric approach to accelerate its brand journey.

IndiGo appoints Rashmi Soni as communications vice president

Rashmi Soni has joined IndiGo as vice president of corporate communications, succeeding C Leekha, who departs after six years. Leekha was credited by CEO Pieter Elbers for her contributions during critical phases, including the COVID-19 crisis, and was lauded for her dedication to corporate and brand communication. 

Soni, previously with PayU, brings over 28 years of leadership experience with brands like Adobe, Tata Teleservices, and Vistara, where she was part of the airline’s launch team. A Stanford-certified project manager, Soni expressed enthusiasm for her new role, citing her passion for aviation and IndiGo’s dynamic growth as key motivators for joining India’s largest airline.