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Our weekly roundup of the latest appointments and account wins from Google, Publicis India, Value 360 Communications, Gozoop, Sideways Play, Curry Nation, Chlorosynth, FCB, Sintex, Madison Turnt, Wyndham Hotels, Third Wave Coffee, Schbang, Frido, Tata mutual fund, X, OMD India, IndiGo and many more.
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IPO-bound Lenskart has launched a new brand christened ‘B by Lenskart Smartglasses’
Gaming company Nazara Technologies has launched a refreshed new brand identity.
A global paper from Havas Red shows how audiences are tuning out brand experiences that feel overly familiar or formulaic and what works instead.
In an AI-driven industry, FCB's Dheeraj Sinha sees vulnerability in middle-layer jobs, but says the real dividing line is not between juniors and seniors, but between those who evolve and those who don’t.