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Niva Bupa’s new campaign flips the sum insured script by dramatising middle-class limits—and promising health cover without ceilings.
In India, JioHotstar controls 56%, with Amazon Prime Video and MX Player taking another 25%.
In a new three-episode, long-form video series, StanChart urges clients to look after more than just their financial health and well-being.
As consumers demand authenticity, startups test whether founder-led storytelling builds long-term trust or risks becoming a fleeting PR façade.