In the news: Rage Coffee, Yardley
Rage Coffee gets new identity
Rage Coffee has announced the launch of its rebranded logo, colours, aesthetics, and packaging. The re-branded identity aims to create a more enhanced connection with a wider and evolved audience.
Yardley launches men's grooming range
Yardley has announced the launch of its male grooming range. Called Yardley Gentleman, the range comprises face and body wash products. With this launch, the brand aims to widen its appeal to modern young men.
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Overseeing its global capabilities centre in India, he will drive the optimisation and performance of the company’s solutions for its international clientele.
Company plans to reach out to five lakh college students in India to promote the newly launched AI-based visual art evaluation tool.
Creative directors from The Sweetshop and Droga5 discuss their award-winning collaboration on Macpac's 'A Bit Precarious', a film that humorously juxtaposes comedy with a life-threatening scenario on the edge of a cliff.
As Indian marketers flirt with neuromarketing, some brands dive deep while others tread cautiously. Is this the next big frontier or just a fleeting trend?
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