In the news: Rage Coffee, Yardley
Rage Coffee gets new identity
Rage Coffee has announced the launch of its rebranded logo, colours, aesthetics, and packaging. The re-branded identity aims to create a more enhanced connection with a wider and evolved audience.
Yardley launches men's grooming range
Yardley has announced the launch of its male grooming range. Called Yardley Gentleman, the range comprises face and body wash products. With this launch, the brand aims to widen its appeal to modern young men.
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184 entries were shortlisted for the 14th SMARTIES India edition, which were screened by over 100 jurors; 50 jurors will decide the final wins.
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The association also named the new managing committee for 2025–26.
The company also downgraded its net revenue forecast for the year.
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Niva Bupa’s new campaign flips the sum insured script by dramatising middle-class limits—and promising health cover without ceilings.
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