In the news: Rage Coffee, Yardley
Rage Coffee gets new identity
Rage Coffee has announced the launch of its rebranded logo, colours, aesthetics, and packaging. The re-branded identity aims to create a more enhanced connection with a wider and evolved audience.
Yardley launches men's grooming range
Yardley has announced the launch of its male grooming range. Called Yardley Gentleman, the range comprises face and body wash products. With this launch, the brand aims to widen its appeal to modern young men.
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As the official beverage partner, the brand will support the tournament through on-ground and fan-focused initiatives.
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A new outdoor collaboration brings together Ethnix by Raymond and Shaadi.com through a high-visibility installation.
Lalatendu Das, CEO, Publicis Media South Asia explains why brand marketers are still figuring out India’s fastest-growing retail channel.
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As Movember rounds out to a close, let's decode the evolution of modern masculinity through advertising.
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