In the news: Rage Coffee, Yardley
Rage Coffee gets new identity
Rage Coffee has announced the launch of its rebranded logo, colours, aesthetics, and packaging. The re-branded identity aims to create a more enhanced connection with a wider and evolved audience.
Yardley launches men's grooming range
Yardley has announced the launch of its male grooming range. Called Yardley Gentleman, the range comprises face and body wash products. With this launch, the brand aims to widen its appeal to modern young men.
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Saatchi & Saatchi took on AMV BBDO and Havas at the final stage.
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Unlike traditional advertising, the agency's officials explain why commerce media offers deterministic shopping data and full-funnel visibility. But measurement remains a challenge.
