In the news: Rage Coffee, Yardley
Rage Coffee gets new identity
Rage Coffee has announced the launch of its rebranded logo, colours, aesthetics, and packaging. The re-branded identity aims to create a more enhanced connection with a wider and evolved audience.
Yardley launches men's grooming range
Yardley has announced the launch of its male grooming range. Called Yardley Gentleman, the range comprises face and body wash products. With this launch, the brand aims to widen its appeal to modern young men.
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Following an operational disruption earlier this year, the renewed brand direction focuses on resilience, intent and community connection.
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IAA India and Snapchat brought together agencies and creators for a hands-on look at AR’s growing role.
Here's something that might surprise media planners: when someone watches live sports on their TV, and someone else watches on their phone, they're probably not the same person switching devices. They're actually different audiences.
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Amazon Prime Video and WPP OpenDoor executed a multi-platform rollout for The Family Man Season 3, integrating the series into everyday viewer environments.
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