In the news: Rage Coffee, Yardley
Rage Coffee gets new identity
Rage Coffee has announced the launch of its rebranded logo, colours, aesthetics, and packaging. The re-branded identity aims to create a more enhanced connection with a wider and evolved audience.
Yardley launches men's grooming range
Yardley has announced the launch of its male grooming range. Called Yardley Gentleman, the range comprises face and body wash products. With this launch, the brand aims to widen its appeal to modern young men.
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49% of the incremental CTV viewers come from rural India, according to Kantar.
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Changing how Omnicom operates and collaborates in post-IPG era requires shift in mindset and incentives.
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Zuno General Insurance has launched a nationwide campaign to position usage-based car insurance as a practical and rewarding choice for younger drivers.
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MMTC-PAMP has appointed Gaurav Nijhawan as head of marketing to lead integrated brand, communication and growth initiatives across channels.
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