Partner Content

NDTV at Davos, Putting India at the Heart of the World’s Thinking Room

Each January, the Swiss Alps become a temporary nerve centre for global decision-making, as policymakers, business leaders and institutions convene at the World Economic Forum to debate the direction of the world economy. From 19–23 January 2026, NDTV will once again report from Davos.

'Sadhanam Kayyilundo?': Mathrubhumi launches high-impact anti-drug campaign

The short film, conceptualised by Maitri Advertising Works for Mathrubhumi, has already sparked significant public debate.

Campaign India Digital Crest Awards (CIDCA) 2025: Sixteen Years of Setting the Benchmark for Digital Effectiveness

In its 16th year, the Campaign India Digital Crest Awards continue to shine a spotlight on work that works, celebrating creativity that delivers outcomes.

SMARTIES India 2025 shortlist unveils the boldest campaigns driving business impact

184 entries were shortlisted for the 14th SMARTIES India edition, which were screened by over 100 jurors; 50 jurors decide the final wins.

Havells ke deva

From AI films and OOH magic to influencer partnership, Havells powers the festive spirit

Why NCPA was the natural home for Cannes Homecoming 2025

Albert Almeida, consultant, chairman’s office, NCPA, elaborates on how art and advertising share the same pulse.

The Navabharat’s Power-Packed Conclave is Back!

Scheduled for 23rd August 2025 at Hotel Taj President, Mumbai, this grand gathering will bring together the state’s most influential leaders.

MY FM is now 44 Station Network

Expands to 14 new cities, receiving the most cities in Batch III Phase III auction conducted by MIB.

Republic Media Network launches R4Sports – The Winning Streak Presented by Maruti Suzuki

First Time in the History of News – Anthem of India’s Biggest Sports Property Premieres Today at 5:30 PM Across the Network

Harshhik S Suraiya of Vanilla Films launches Studio Zuno

With the new venture, the ad director brings his vision for bold, clutter-breaking storytelling to life

India at Cannes Lions 2025: A springboard, not a summit

Some of the biggest names in Indian advertising gathered for a freewheeling conversation on India's Cannes performance and what should be the country’s future aspirations.

Tech as the new creative calculus: Rethinking advertising in the age of AI

India’s top creatives unpacked the promise and pressure of AI-powered storytelling, and why the future belongs to those who can balance efficiency with empathy at Cannes Homecoming.

Cannes Homecoming 2025: Spurring creative appetite, recognising Indian excellence on the global stage

It explored topics from global creativity and the transformative role of technology to strategies for enhancing India's performance at Cannes in the coming years.

Aalap Desai: Collaboration and celebration are key to India’s Cannes success

tgthr.’s co-founder and chief creative officer reveals the secrets to winning ideas, the untapped power of Indian narratives, and why Cannes Homecoming signals a new era of collective recognition.

Josy Paul: Cannes Homecoming will be like a long-overdue hug to the Indian creative community

BBDO India chairperson and CCO discusses the need to honour India’s achievers at Cannes Lions 2025 through a platform like Cannes Homecoming, which can inspire young creatives, and echo the country’s creative voice on the global stage.

Senior colourist Nicola Gasparri joins Studio Skwer, India’s leading colour grading studio

After five transformative years in Shanghai, Nicola returns to Mumbai to join Studio Skwer, India’s most sought-after post-production house for premium visual storytelling.

MMA’s Data Unplugged advances CX for all with AI; gathers 38 leaders for 12 power sessions

From inclusive CX powered by AI to agentification and martech maturity, the 5th edition of Data Unplugged India unpacked what it takes to deliver customer obsession at scale - with leaders from Hindustan Unilever, Britannia, Zivame, Flipkart, Google, Axis Bank, Haleon, Exotel and more.

Breaking the 'Pink Aisle': Reshaping women-targeted marketing

SOUNDING BOARD: MMA Global India’s Linkedin Café panel discussion held on Women's Day 2025 questioned outdated gender biases in women-targeted marketing, emphasising the need for inclusive approaches.

19th Pune Design Festival to focus on sustainable design

The 2025 edition of the Pune Design Festival (PDF), organised by the Pune chapter of the Association of Designers of India, is set to take place on 28 February and 1 March at Hyatt Regency Pune.

Axis Bank redefines PIN security with the Devanagari script

Celebrating Republic Day with a pioneering step in banking.

ICC Champions Trophy: Cricket biggest stage, your brand’s biggest spotlight

Starting February 19, the ICC Champions Trophy is an unmatched opportunity for brands to leverage the primetime viewing event.

Spotlight on the 2024 Amazon Ads Partner Awards

As we celebrate the winners and finalists of these now-global awards, we look at how they began, what they stand for, and why they’re important.

Cathay Pacific’s new OOH campaign combines innovation and wit to deliver real-time messages that engage and captivate travellers

The airline’s latest campaign brings travel aspirations to life through strategic storytelling.

‘Home is where your people are’ from Swiss International Air Lines (SWISS) offers fresh perspective on Diwali travel

Albatrot’s recent campaign for SWISS subverted category clichés around festive advertising, while encouraging people to travel for Diwali.

Hong Kong Tourism Board looks to revamp “A Symphony of Lights” attraction with new show curator

The Hong Kong Tourism Board is inviting bids from show curators all over the world for a revitalised version of its ‘A Symphony of Lights’ attraction.

Axis Bank fuses technology with tradition to spotlight Sanskrit

The campaign reimagines Sanskrit as a contemporary tool to combat cybercrime, positioning it as a protector of digital identities in an era of increasingly sophisticated online scams.

Father's Day 2024: Celebrating Super Dads with amazing campaigns

Here are five Father's Day 2024 campaigns that will warm your heart and honour the important roles that great dads can play in our lives.

Tata Tiscon transforms home-building with an innovative, well-informed approach

The campaign delves into the process of turning dream homes into reality, highlighting how Tata Tiscon’s 550SD embodies the qualities essential for this endeavor

Hisashi Takeuchi is Autocar Professional’s Man of the Year 2023

Takeuchi, who took over the reins in April 2022, has accelerated decision-making at India’s largest carmaker and put Maruti Suzuki back in the reckoning in the lucrative and highly popular SUV segment

Legrand India launches 'E-Shop', redefining customer experience in D2C platform with a suite of digital channels

Upgrade your space with Legrand Electrical Products - buy now!

Content Creators Vanish, Axis Bank Leads Inquiry

Aparshakti Khurana, Nupur Sanon, and Karan Wahi among missing influencers; social media in uproar

The California Walnut Commission issues RFP

Agency requests for proposals: (1) Trade Representative/Marketing Services Agency (2) Public Relations and Advertising Agency

Driving Modern Marketing Innovation with ISB Executive Education's cutting-edge programme

By providing frameworks for value creation and helping businesses adopt data-driven customer centricity, the Modern Marketing Organisations programme by ISB Executive Education enables participants to navigate market disruptions and capitalise on opportunities for growth

Cipla's #InhalersHaiSahi takes center stage - champions a movement through music

Aims to inspire asthmatics to live a #BerokZindagi (unstoppable life) through this campaign

Making every voice heard

Launched on Republic Day, Axis Bank’s new heartrending campaign draws attention to India’s linguistic diversity, even as it makes a strong statement about inclusion

Mahindra Rise gets the future citizens of the world to voice how we can rise together

In its thought-provoking campaign, Mahindra Rise aims to position how the brand’s authenticity can help pave the way for a better world

Steering brands through rising inflation - Merge Infinity Group founders discuss

Co-founders Angad Singh Manchanda and Lavinn Rajpal chat about strategies that helped the company grow in challenging times

Chimp&z Inc on Metaverse diversity and virtual influencers

This piece explains how virtual influencers give marketers the power to innovate in unimaginable ways

Merge Infinity: From a social media agency to a global network of digital companies

Read how Chimp&z Inc went from being a creative social media agency to being known as a global network of digital consulting companies

Chimp&z Inc’s #AaoPlayKare campaign for Tata Play

Chimp&z Inc designed a campaign that would not just make a splash on social media, but also create a long-lasting impact in the minds of the customers

Acing the zero-dollar marketing game: Chimp&z Inc

The agency shares a few digital marketing campaigns implemented

What does Teads bring to the Indian market?

Christian Guinot, CEO - APAC, Teads, chats with Campaign India on a variety of topics which include AI, a cookieless future, how to advertise responsibly and more...

Discovery India soared through the downturn, reports double-digit growth

The author explains how Discovery Inc used branded content among other methods to see digital ad revenues grow by 200% in 2021

Why beauty brands trust Chimp&z Inc for their digital duties

Whether you’re an established beauty brand looking for the latest digital marketing insights, or a new venture in the beauty industry, everyone needs a team of experts that has a pulse on the digital possibilities and the knack to deliver services that will cater to the expectations of its clients and engage with the audience. Here's why Chimp&z Inc is regarded as the chosen one

Wharton Online and Great Learning launch online program on customer-centric marketing strategy

This program is beneficial to all mid-to-senior level working professionals from across industries for learning effective strategies to manage and acquire customers with thought leadership in customer-centric marketing strategies

How this copywriter and photographer duo ended up creating a global advertising agency, Chimp&z Inc

Advertising is an art that does not require a high qualification degree to create an impact. Creativity, commitment, and consistency pave the way forward. This copywriter and photographer duo established a global advertising agency from scratch with nine years of sheer dedication

Truecaller takes the comical route to tackle tele scams

The Bollywood-esque trailer is not only a laugh riot for the audience, but also a great PSA to stay alert and vigilant

Skepper strikes a six at the prestigious RX Club Show in 2021

The Bengaluru-based agency had also recently won the LinkedIn Talent Awards

vivo India’s latest campaign tells parents to #SwitchOff and spend uninterrupted time with their children

More than 80% of people agree that smartphones help boost their productivity and improve their quality of life, but excessive usage is triggering addiction among parents which is hurting their relationship with their kids

Finserv Markets takes on a quirky route to highlight USP in its latest #AbChoicesHueAasaan campaign

This campaign has brought forth the brand promise - to simplify decision-making in the world of finances and lifestyle through a refreshing approach

vivo brings the ‘joy of homecoming’ in its Diwali campaign

The film encapsulates the role of smartphone photography in rekindling the joy of connection

PlayerzPot plays big with Khela Kya on MOJ

The entire campaign witnessed viewership of more than a billion

Stand out and be heard this festive season, with Spotify

Spotify uses ‘Streaming intelligence’ which helps helps brands make their communication more relevant, engaging, and meaningful

From ‘upside-down’ to ‘right side up’ – Netflix scores big with viewers (with a little help from Spotify)

Netflix wanted to bring new viewers to its platform. Here’s how a partnership with Spotify helped

Stay fit with Sofit: The secret mantra of Saina Nehwal revealed

The badminton pro reveals her Fit and Fab mantra where along with exercise, the right kind of nutrition is important and her take on plant-based drink, Sofit.

A 'Gold Spot' for your memories

More than 30 years after the original campaign, Potli Baba Mediahouse recreates 'The Zing Thing' for the 2020s

Springboard: Crafting a global career in PR

Are you someone with a world vision? A person with global ambitions and an itch to see the world? Read on for gold standard advice on how to craft that global career you desire, using public relations as a base

Crafting a global career in communications and marketing

Sneha Deshpande, strategic partnerships, devices and services - Google Australia and New Zealand, share what works, what doesn't, and what it actually takes to reach the global career goal

How Mintel’s 2021 global consumer trends are playing out in India

As the experts in what consumers want and why, Mintel identifies seven trends that will shape global consumer markets in 2021 and beyond

56% of marketers say digital transformation objectives are seen as an increasingly important KPI

There is a shift towards digital and ROI maximisation, but are marketers using the right measurement tools and engagement channels? Find out more in Campaign x GfK's 'Branding and Marketing in the New Abnormal' report.

The post-COVID outlook for India’s consumer economy

Indians have ambitions for better, more balanced quality of lives, with focus on health, safety and more family time – all within a more sustainable environment.

Fortune Foods brings Ganesha home: #AamchaGharChaRaja

Fortune Foods’ ‘#AamchaGharChaRaja’ campaign with chef Kirti Bhoutika and chef Natasha Gandhi touches upon every human chord with a background music that brings in the joy of the kitchen sounds on how we should celebrate staying indoors with home cooked flavours galore, brightening up Ganesh Chaturthi 2020.

Webinar: Festive season in the 'new normal' - what brands need to know

The session will help you understand consumer sentiment during the festive season across regions and categories

The Transformers: How ITW unleashes brands in sports, entertainment, and media

ITW’s core strength - its cross-disciplinary teams - make it capable of providing highly integrated solutions to its clients

What impact has the pandemic had on your marketing budgets? We want to hear from you

Campaign Asia-Pacific and GFK want to understand how your marketing priorities have shifted in light of the coronavirus pandemic.

Becoming #PartnersInBreastfeeding with Philips Avent

The new Philips Avent Breast pump bridges the gap in co-parenting and liberates parents to be #PartnersInBreastfeeding. 70% of women are challenged with daily breastfeeding woes, traditionally perceived as a mothers job. On World Breastfeeding Week, Philips Avent questioned the shackles of conventions and the burdens of modern day women, awakening the spirit of the nation to come together in pledging to breastfeed in unison.

Are you ready for your market's reboot?

Watch how Mintel can help

Programmatic platform hybrid.ai is expanding to the Indian market

Hybrid.ai is bringing over nine years of expertise in programmatic to India with an in-house tech stack and setting up new offices in Mumbai and Delhi to increase the influence in the APAC region.

A drumroll for the bravehearts in COVID-19 #LGKidsSaluteTheRealHeroes

The premium electronic brand LG’s unique CSR efforts has always made headlines. In such difficult times, the kids of their employees pay a befitting tribute to the real heroes of our society through an E-book.

The digital buzz unveils #WhatsInTheBox - a new era of home cooked food

The nation has finally woken up to the grand reveal of #WhatsInTheBox! The puzzle decoders can rest. Their 'Eureka' moment is here. But, the frenzy of the entire social media universe has not died down yet as people open their boxes to find out what Fortune has gifted the world.

A 'mystery' box that has got the entire social universe crazy!

All you puzzle decoders, here’s a new mystery to solve! Are you ready to wear your thinking caps and be one of the lucky ones to win #WhatsInTheBox? Brainwave your way to some exciting and amazing surprises? Be one of the lucky five!

Radio One – bringing the world of international music to the global Indian

Radio One appeals to intelligent and evolved listeners – which the brand calls “International Indians”

Nava Malayali, at pace with the fast-changing Kerala

The Navamalayali creative depicts Kerala's transformation to the modern era, by the varied digital platforms of Manorama Online.

Lay's gets Instagram smiling with influencer campaign crafted by Edelman

Executed one of the biggest social media campaigns to date

World's largest collection of Indian images – ImagesBazaar

Imagesbazaar offers a rich variety of Indian images whose look and feel are unparalleled.

Fever FM: Re-defining entertainment in radio

Fever FM has always kept innovation at its core. Be it radio dramas, sports, CSR or Bollywood, the brand has truly re-defined how the radio industry views entertainment.

An ideas company for the digital world

Quite frankly, an idea is more than a buzzword. A trend. Or a network. At Liqvd Asia, we are great at ideas. And even better at executing them.

BMW flies down an airstrip with team PowerDrift

View the video that shows the journey of the X4, X1 and 6GT on to the runway to heaven for car lovers.

Make your Diwali brighter with Grofers, the Super Savings ka Supermarket

A one-of-a-kind platform, Grofers ensures the best-in-class access to savings on groceries, driven by the purpose to help millions of Indians make significant savings on everyday needs so that you can save big for the upcoming festive season.

UC Browser and Amazon.in come together for the Greatest Gift Fest

UC to launch campaign along with Mission Mangal promotions

Hear the Sound of Peace - A Pathbreaking Automotive Experience created by ŠKODA INDIA and PowerDrift

Conceptualised by Liquid-India, ŠKODA INDIA introduces an innovative and outstanding automotive digital experiment, The Sound of Peace, collaborating with India's largest auto content brand, PowerDrift.

Saffola tops the list of Product Of The Year 2019 winners

Awards were given out across 21 categories with Nielsen as the research partner. Campaign India was the digital partner

The ad industry sums up British creativity at Cannes Lions

Campaign talked to senior advertising and media personalities at our beach party to find out what makes Britain's breed of creativity stand out

Livguard sets the agenda of energy conservation on Earth Hour with its #BandKaro initiative

initiative asks people to let energy rest

Ford and Autocar come together for #SheDrives in Delhi/NCR

The event featured 120 women on custom-built rally track

Dineout’s chic GIRF 2019 #MonthOfMore campaign is a visual treat for every foodie

The campaign promotes the third edition of the Great Indian Restaurant Festival

A hungry heart – the secret behind Equinox’s success

Six directors and four producers at Equinox discuss the year gone by and what’s in store in 2019

Insights from Oath’s Masterclass on ‘Evolving Programmatic’

Oath recently conducted a session on ‘Evolving Programmatic: What every marketer needs to know’ at ad:tech Mumbai. Insights and a wrap from this Masterclass.

Partner Content: Celebrate Diwali your own way with Citi's #MyKindOfDiwali

Citi encourages consumers to share their unique experiences this Diwali

Partner Content: OPPO brightens the festive season with its Diwali campaign

Partners with Smile Foundation and donates INR 10 lakh to provide support for underprivileged children’s health

Partner Content: How to help clients grow

Zenith is 30 this year, so what's next for 'the ROI agency'? A new strategic focus, a calling to consulting and real-time results for clients are just the beginning

Partner Content: Colour your walls right using Dulux Colour Play Tester

Dulux helps you paint your dream color to your walls with its Dulux Visualizer App and the colour play tester.

Partner Content: Forseeing the technology of the future - Bengaluru-based IoT startup launches Trill App

Building the next generation retail experience: Bengaluru-based IoT startup launches Trill App based on data over sound technology

Partner Content: Alibaba's CMO on partnerships, World Cup and Olympics sponsorships

Chris Tung speaks on the “soul of the brand”, and what their plans are moving forward.

Partner Content: Tencent vice president talks breaking online-offline boundaries

The vice president of Tencent, Davis Lin, opens up about recent developments in communication, smart retail.

Partner Content: Do what you love, let WeWork do the rest

How does one stay productive whilst bringing home to work?

Partner Content: Bloody revolutionary!

Celebrating the best in UK creativity at Cannes

Partner Content: Using clowns in a safety tech ad? That’s just silly!

Celebrating the best in UK creativity at Cannes

Partner Content: Nothing in this world is 100%. Except love

Celebrating the best in UK creativity at Cannes

Partner Content: Back of the net!

Celebrating the best in UK creativity at Cannes