Center Fresh communicates 'endless' freshness with innovation

Similarly, the second film shows a groom trying to lift his wife's ghoonghat (veil). Each time he flicks it, his hair falls upon his eyes. 

 

 

The third film shows colleagues passing each other in an office doorway. They both try making way for each other, but end up blocking the way instead. 

  

Nikhil Sharma, director marketing, Perfetti Van Melle, said, “Long lasting freshness is a very relevant benefit in the gums category. Our R&D developed a product whose freshness lasts longer than the other gums available in the market. We are extremely excited about this new launch and we believe this will open up new avenues for consumption.”

 

Anurag Agnihotri, ECD, O&M Advertising Gurgaon, added, “Some of the simplest situations in life can become very funny if they were to go on and on, seemingly without an end. The fun can be compared to that offered by the gum due to its long-lasting freshness."

 

Along with the TVCs, the campaign will also be running on digital and social.

 

Credits:

 

Agency:  Ogilvy & Mather Advertising Gurgaon

Client:  Perfetti Van Melle

Creative

National creative directors: Abhijit Avasthi, Rajiv Rao

Executive creative director: Anurag Agnihotri

Creative director: Saurabh Kulkarni

Creative: Sofia Ashraf, Divya Kataria, Nimisha Kalipurayath, Shrikant Trivedi

Account management

President – branch dead, Ogilvy North: Kapil Arora 

Sr. vice president – account management: Vishwajeet Rana, 

Management supervisor: Parul Madaan

Account supervisor: Ankita Singh 

Production house: QED films

Director: Imran Khan

Producer: Supratik Dutta