Advertising Digital
Campaign India Team
Aug 17, 2015

Knorr rides Independence Day wave with 'world' tribute

Watch the film conceptualised by Jack in the Box Worldwide here

Ahead of India's 69th Independence Day, Knorr rolled out a tribute featuring foreigners of different races and countries singing India's national anthem. 
 
Conceptualised by Jack in the Box Worldwide, the film was released on the brand's social media channels on 14 August.
 
After the anthem comes to an end, the film delivers the message 'The World Now Comes to India' and bills itself as 'A Tribute by Knorr International Soups'.
 
Credits
 
Client: HUL
Brand: Knorr International Soups
Agency: Jack In The Box Worldwide
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Cadbury 5 Star gives the AI revolution a humorous pushback

1 Cadbury 5 Star gives the AI revolution a humorous pushback

Valentine's Day 2024: Brand work that caught our attention

2 Valentine's Day 2024: Brand work that caught our attention

Eknath Shinde's message to advertising, marketing and media professionals

3 Eknath Shinde's message to advertising, marketing and media professionals

Kia's Sonet embarks on a journey of uncharted thrill

4 Kia's Sonet embarks on a journey of uncharted thrill

Neuromarketing: Game-changer or gimmick for Indian brands?

5 Neuromarketing: Game-changer or gimmick for Indian brands?

Tanima Kohli: Breaking stereotypes to deliver impactful ads

6 Tanima Kohli: Breaking stereotypes to deliver impactful ads

Concept PR goes all in on AI with Concept X launch

7 Concept PR goes all in on AI with Concept X launch

Axis Bank redefines PIN security with the Devanagari script

8 Axis Bank redefines PIN security with the Devanagari script

Motilal Oswal rebrands with a fresh look to tap young investors

9 Motilal Oswal rebrands with a fresh look to tap young investors

Arnab Manna: From punchlines to headlines

10 “Ogilvy India” “Arnab Manna”

Related Articles

Ashish Patkar exits Jack in the Box Worldwide
Advertising
Dec 21, 2015
Campaign India Team

Ashish Patkar exits Jack in the Box Worldwide

‘The Indian market is far more exciting…’: Ashish Patkar
Advertising
May 26, 2015
Raahil Chopra

‘The Indian market is far more exciting…’: Ashish ...

Jack in the Box Worldwide unboxes additional e-commerce services
Digital
Feb 02, 2021
Campaign India Team

Jack in the Box Worldwide unboxes additional ...

Jack in the Box elevates Axon Alex and Rishi Sen as managing partners
Digital
Mar 06, 2020
Campaign India Team

Jack in the Box elevates Axon Alex and Rishi Sen as ...

Just Published

IPG predicts 1-2% revenue drop for 2025
Advertising
13 hours ago
Beau Jackson

IPG predicts 1-2% revenue drop for 2025

The holding company is eying savings of $250 million ahead of its merger with Omnicom.

Blissclub’s Bitchcoin: Turning insults into marketing gold
Advertising
15 hours ago
Campaign India Team

Blissclub’s Bitchcoin: Turning insults into ...

With a bold satire on societal labels, the apparel brand’s latest campaign reclaims ‘bitch’ as a badge of strength—rewarding women for standing tall.

Snap demos its fifth-generation see-through AR glasses, Spectacles, in India
Advertising
15 hours ago
Campaign India Team

Snap demos its fifth-generation see-through AR ...

It is harnessing India's booming augmented reality ecosystem to drive brand engagement and monetisation with immersive experiences that could potentially reshape digital marketing strategies.

When influencer buzz turns brand risk: Lessons from the Ranveer Allahbadia fallout
Marketing
15 hours ago
Nidhi Mehta

When influencer buzz turns brand risk: Lessons from ...

The controversy surrounding the YouTuber underscores the fine line between edgy and offensive content—forcing brands to rethink influencer partnerships and risk management, says the PR specialist.