Opinion
Can we trust ChatGPT as an analytics tool?
A year on from a rather disappointing test, can a reinvigorated ChatGPT win back credentials as an analytics tool—and can we trust it with our data?
Navigating the storm: Crisis communications in the digital age
As the pace of communications gets rapider in the digital age, navigating messaging with proactivity, precision, and patience can make all the difference in managing an organisation's reputation. VFS Global's chief communications officer explains.
Why data is leading disruption in the communications industry
Roshan Mohan of Pepper Communications Group asserts that the days of PR professionals adopting a one-size-fits-all approach in hopes of resonating with the masses are over. Today, survival in the industry hinges on leveraging data.
From niche to mainstream: The rapid rise of the creator economy
With the creator economy touted to reach $480 billion by 2027, its emergence has undeniably changed marketing plans and reshaped the future. KlugKlug's co-founder and CEO Kalyan Kumar explains.
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Culture, connection and communication: Thriving amongst India’s PR Clutter
As the push to stand out becomes even more critical in a concentrated public relations landscape, Mint+Milk PR's Komal Rukhana gives brands four helpful tips on how to navigate and shine amongst the clutter.
Eight ways to leverage AI and optimise your marketing efforts
From research to copywriting to soundboarding ideas, AI's potential in boosting your content marketing endeavours is limitless, but knowing how and what to use is key. Global marketer Tyler McConville explains.
Synthetic data: Empowering marketing growth in the AI era
Sumit Virmani, chief marketing officer at Infosys, outlines how marketers are already utilising synthetic data to drive growth and prepare for a brighter future in a privacy first world.
Beyond the box: The future of television in the OTT era
Renowned movie producer and television maverick Rabindra Narayan shares his insights on why over-the-top (OTT) platforms are poised to change the TV game now, and forever more.
Why creativity remains at an all-time premium
The age of Gen AI might be here, but the era of creativity isn't anywhere near over, says Mirum's Hareesh Tibrewala.
The AI conundrum: Ethics, impacts, and future prospects in B2B Marketing
Businesses must humanise the AI experience and establish clear accountability to uphold ethical standards in marketing, opines Shubhra Sinha of Denave.
Navigating Gen Z: Balancing tech, tradition, and identity in a connected world
By integrating cultural components into their communication and offerings, brands can foster a feeling of familiarity and rapport with Gen Z, opines Himani Pundir of Quantum.
Narratives: The stories holding women back at work
It's time women stopped being subjected to narratives that both harm and hinder their progress and peace in the workplace, gender equality advocate and author Mette Johansson opines.
Why personalised gifting can unlock customer and employee satisfaction
Anubhav Pandey, chief strategy officer at Consortium Gifts, emphasises that fostering brand loyalty among customers and employees goes beyond actions; it's about the emotional impact you create.
The privilege that comes with a traditional English name
We Are Social's Tom Bayliss, who was named Mohammed Khan until he was adopted, reveals the racism he's faced while working in adland but also the opportunities he has realised
Industry tributes: Remembering the irreverent, non-conformist Fali Vakeel
As the ad industry continues to mourn his indelible loss, Vakeel's peers share tributes on his life—one dedicated to pushing the boundaries of creativity, sparking inspiration, and leaving an enduring mark on the fabric of advertising in India
Gen X: The original harbingers of change
Ipsos' Sakina Pittalwala explores the dynamics and contributions of Generation X in India, and builds a case for how brands can leverage the potential of this critical age cohort
The role of AI in influencer marketing: A boon or bane?
DDB Mudra Group's Tanishtha Kaura reflects on the newly-emerging crop of generative AI influencers in India, and questions if adland or the nation are really ready to embrace both their opportunities and challenges
Apple Vision Pro is making headlines, but may be a premature choice for brands
With an eye-watering price tag, it's easy for advertisers to be dismissive of Apple Vision Pro as an ad platform. But extended reality has the future potential to reach consumers in ways other channels can’t reach
The future is female: The rise of women entrepreneurs in India
The co-founder and CIO, Honasa Consumer, shares her optimism about the prospects of women-led startups in India with an increasing number of females entering entrepreneurship, overcoming cultural biases and societal barriers in the process
It's time women were allowed to embrace balancing work, leadership and self-care
This International Women's Day, the vice president of The Times of India Group emphasises the crucial need for women to prioritise self-care amidst their leadership journeys
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