The Work: The latest from the world of commercial creativity
Whisper unveils new phase of #KeepGirlsInSchool to tackle early menstruation awareness
The latest poignant film seeks to normalise periods as healthy changes, empowering young girls to reshape their narratives around puberty.
Samsung's LTE Galaxy Watch6 campaign unlocks connectivity without constraints
The brand's latest film highlights the integration of LTE into consumers' lives, positioning the watch as a reliable digital companion.
Titan Raga's new campaign celebrates the beauty in women
Featuring Alia Bhatt, the brand taps into the notion of women uplifting one another through acts of kindness.
Picks of the week: Mother's Day campaigns 2024
From McDonald's to Mother Dairy, these are our top picks for the most heart-heartwarming and tear-jerking campaigns for mums in 2024.
India's IAA chapter launches campaign to combat voter apathy
As the general elections enter their final stretch, the campaign is leveraging a series of digital posters to motivate the public to cast their votes for the issues that matter most to them and to society.
Interactive Avenues and Chhanv Foundation join forces to empower acid attack survivors
The campaign leverages a social media viral trend to raise awareness and funds for the 'Sheroes Hangout Cafe'.
Bumble unveils new global campaign, visual identity
To mark its 10th birthday, the app also revealed a new logo, bolder fonts, and refreshed illustrations.
Nutrica Oil’s clever new campaign is greased with giggles
Three new films inject humour into promoting the brand's different variants, comprising real-life instances where one size doesn’t fit all.
Cadbury Perk campaign features Alia Bhatt in a light-hearted approach to life's everyday challenges
Sometimes all you need is a chocolate bar to Perk you up.
Hideous Luxury unpacks the weight of "emotional baggage" in new campaign
The film is equal parts visually-striking and bizarre, as it tackles the idea of carrying burdens both literally and metaphorically.
Times Power of Print throws down the gauntlet to ad agencies
The work calls for entries for campaigns that will get more voters to the booths.
Shah Rukh Khan delivers message of success with humility in latest Denver ad
The actor adds gentleness and empathy to earlier virtues of hard work and authenticity.
Ariel's latest #ShareTheLoad campaign is a reminder to couples to bolster the 'home team'
Conceptualised by BBDO, the film focuses on the mental load of household responsibilities that often go unnoticed.
Colgate takes on the not-so-sweet problem of forgetting to brush at night
Featuring celebrity ‘dessert’ influencers, the film tackles appropriate oral care after the consumption of after-dinner treats.
Ranveer Singh reunites with Johnny Sins to further men’s sexual health conversations
Conceptualised by Moonshot, the campaign mixes humour and education to promote Bold Care’s ‘delay spray’
Dove and Ogilvy highlight impact of anti-ageing skincare trend on 10-year-old girls
'10 vs 10' supports Ogilvy's previous campaign, #TheFaceof10.
Ogilvy assists St. Jude’s India Childcare Centre in appealing for donations
Titled “The impossible choice”, the campaign is produced by Hunger Films and tackles the accessibility of cancer treatments across cities in India.
Dell’s new campaign urges students to create meaningful change
The campaign, created by VML, comprises two films that tackle how technology can drive positive change.
Lee Cooper's new campaign celebrates persistence over perfection
Adopting the motto "So what?" the campaign geared towards Gen Z encourages a more lighthearted approach to life.
Brands capture the vibe and vibrancy of Holi to engage with consumers
Check out Campaign India's roundup of Holi campaigns that focus on the exuberant spirit of the festival to find resonance with their audiences
