News
Netflix announces ad tier milestone and adtech platform
The streaming platform’s ad-supported plan reaches 40 million global monthly active users and drives 40% of all signups in the 12 countries where it’s available.
Whisper unveils new phase of #KeepGirlsInSchool to tackle early menstruation awareness
The latest poignant film seeks to normalise periods as healthy changes, empowering young girls to reshape their narratives around puberty.
Group M broadens remit of Wavemaker global chief Toby Jenner
Jenner will remain as Wavemaker global chief executive.
Samsung's LTE Galaxy Watch6 campaign unlocks connectivity without constraints
The brand's latest film highlights the integration of LTE into consumers' lives, positioning the watch as a reliable digital companion.
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Havas Media Network India announces new chief operating officers
Senior executives Uday Mohan and R. Venkatasubramanian have been appointed to key roles as COOs for Havas Media India and Havas Play, respectively.
Titan Raga's new campaign celebrates the beauty in women
Featuring Alia Bhatt, the brand taps into the notion of women uplifting one another through acts of kindness.
Asia-Pacific Power List 2024: Anuja Mishra, Honasa Consumer
A seasoned marketer and avid athlete, Mishra channels her endurance and result-oriented approach into her leadership at Honasa.
Asia-Pacific Power List 2024: Ravi Santhanam, HDFC Bank
From a ground-breaking merger to memorable partnerships with the IPL, 2023 was a year of significant growth for Santhanam, with only more on the horizon.
Asia-Pacific Power List 2024: Ruchira Jaitly, Diageo
Making commensurate shifts in go-to-market strategies post pandemic, Jaitly has strengthened Diageo brands’ positioning, while ensuring gender equality and inclusion in advertising.
Asia-Pacific Power List 2024: Jayen Mehta, Amul
Mehta is moving fast to expand Amul’s global footprint, while pivoting its growth around innovation, impact and sustainability.
APAC Power List 2024: The power players shaping the region's brand landscape
Here is the definitive round-up of Asia-Pacific’s marketing elite, as chosen by the editorial team at Campaign Asia-Pacific. This year, four of India's top CMOs make the list.
Moves and wins roundup: Week of 13 May
Read all the latest news from the marcomms world including updates from Reckitt, DDB Mudra Group, Oralium, Eggfirst, Waree Energies, Carat India, Dentsu India, Aurika Hotels, Burda Luxury, PAFI, Wondrlad Network and more, in our weekly round-up of people moves and account wins.
Ministry of Rural Development empanels advertising agencies
Sources close to the process tell Campaign the Ministry has appointed 17 advertising firms across India to support its work and activities region-wide.
Ad volumes spike by 16% as IPL 17 attracts new brands: TAM Sports
The latest TAM Sports ad index also found the number of categories and advertisers for this IPL 17 season increased by 45%.
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Truth be told: How India's Gen Z is handling the fake news epidemic
A recent survey by The 23 Watt reveals concerning trends: Fake news is widespread, and 91% of Gen Z in the capital region believe it can influence voting decisions.
New jury chairs appointed for the Abby Awards 2024
Praful Akali and Ashish Khazanchi will lead the Health and Still Print categories respectively.
Dentsu reports 3.7% fall in Q1 organic revenue but eyes better second half
Organic revenue was up 2.4% in Japan.
Publicis Groupe appoints chief impact officer to steer global ESG commitments
Nannette LaFond-Dufour will report to global boss Arthur Sadoun.
Apple to integrate ChatGPT into the next iPhone upgrade?
Ahead of the annual Worldwide Developers Conference, Apple makes plans to integrate more AI-powered features into its devices.
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The Tesla trial: Can brands thrive without a traditional marketing team?
Tesla CEO Elon Musk reversed course from a traditional advertising push last month by scrapping a freshly formed marketing team. Can brands survive or even thrive without a marketing team?
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